Wholesalers function as a link between which groups?

Wholesalers function as a link between which groups?

• A. Growers and end customers
• B. Growers and brokers, shippers, or cargo agencies and the retail flower shop
• C. Retail shops and end customers
• D. Nurseries and landscape contractors

Answer: (B)

Wholesalers act as the link between producers and the next buyers in the floral supply chain. They buy large quantities from growers and move the product through intermediaries such as brokers, shippers, or cargo agencies, ultimately supplying retail flower shops. This setup makes distribution efficient by handling bulk purchases, storage, and transportation so florists can stock a variety of flowers without dealing with every grower themselves. Direct connections from growers to end customers are usually the realm of retailers or direct-to-consumer channels, not wholesalers. So, connecting growers with brokers, shippers, or cargo agencies and the retail flower shop best describes the wholesalers’ role.

Wholesalers act as the link between producers and the next buyers in the floral supply chain. They buy large quantities from growers and move the product through intermediaries such as brokers, shippers, or cargo agencies, ultimately supplying retail flower shops. This setup makes distribution efficient by handling bulk purchases, storage, and transportation so florists can stock a variety of flowers without dealing with every grower themselves. Direct connections from growers to end customers are usually the realm of retailers or direct-to-consumer channels, not wholesalers. So, connecting growers with brokers, shippers, or cargo agencies and the retail flower shop best describes the wholesalers’ role.