What is the function of a wholesaler?

What is the function of a wholesaler?

• A. Grow flowers for domestic farms.
• B. Provide marketing research on consumer trends.
• C. Link between the grower and the broker, shipper, or cargo agency and the retail flower shop or outlet; only sells by bunch and box.
• D. Arrange direct-to-consumer home deliveries.

Answer: (C)

Wholesalers act as the bridge between the grower and the downstream buyers in the flower supply chain. They take blooms in large quantities from growers and move them to retailers and other intermediaries, coordinating distribution logistics and packaging for resale. They typically sell in bulk, often by bunch and by box, and connect with brokers, shippers, or cargo agencies to get flowers to retail shops or outlets efficiently. They don’t usually grow the flowers themselves, and they don’t focus on direct-to-consumer service or on conducting consumer trend research, which are roles more associated with growers, market researchers, or retailers.

Wholesalers act as the bridge between the grower and the downstream buyers in the flower supply chain. They take blooms in large quantities from growers and move them to retailers and other intermediaries, coordinating distribution logistics and packaging for resale. They typically sell in bulk, often by bunch and by box, and connect with brokers, shippers, or cargo agencies to get flowers to retail shops or outlets efficiently. They don’t usually grow the flowers themselves, and they don’t focus on direct-to-consumer service or on conducting consumer trend research, which are roles more associated with growers, market researchers, or retailers.